Personalized Poker Chips the New Calling Card? (2)

Speaking of various advantages from Part 1, a third advantage, which flows from the second, strikes closer to home. In a word, you don’t have to limit the chips to your clientele! Why not hand them out to your employees as a keepsake? And, no, this is not just for promoting company spirit. They all have business cards, sure, but what if they had their own personalized poker chip to show off to friends and acquaintances?

Imagine one of your reps is flying to a meeting, and finds himself or herself sitting next to a potential client, and a potentially lucrative potential client at that (all the better). Well, a bland, boring, regular business card isn’t much of a conversation starter, much less an ideal ice-breaker; but a personalized poker chip might be just the ticket.

Don’t doubt the potential impact of this. Many years ago, one of my mentors told me of his days in Telecommunications field. He was once flying to a conference, when he was wearing a phone shaped lapel pin. It cost him some $2. Halfway through the flight, the businessman in the seat next to him, without looking up from his book, simply asked, “So, you’re in the telephone business?” My mentor was surprised to say the least! How did he know? “Oh, I saw your phone lapel pin on your blazer.” It was only in view for a moment before my mentor took it off and put it in the overhead bin, but that’s all it took. It got noticed.

Well, as it turns out, this gentleman wasn’t at all happy with his current telecommunications provider, and was looking to trade up. That silly little $2 lapel pin netted a new half-million dollar business account. Don’t underestimate the power of this.

Lastly, ordering these chips is one of the easiest transactions you can conduct. It takes little more than simply going online and simply choosing from the vast array of options. Give it a shot. You have little to lose and much to gain, without having to – I’m sorry – cashing in all your chips!